This is a post that I did as a guest author contributing to a blog in the UK about book marketing. It turns out that book marketing -- and the problems it involves -- aren't so different in the UK. To see the post as presented in the UK, go here.
How I Market My Books
Bill Hope is the story of a likable street kid turned pickpocket who is in and out of jail four times, escaping once in a coffin. The cover relates to his confinement in Sing Sing Prison, where he is savagely beaten.
Dark Knowledge tells how a young man suspects that some of his family may have been involved in the North Atlantic slave trade. Appalled, he sets out to learn the truth and encounters lies, evasions, and threats from those who fear exposure. The cover shows the New York waterfront and, below, a slave ship's interior. (For more about my books, including reviews and sales links, see the BROWDERBOOKS section at the end of any recent post on my blog, No Place for Normal: New York.)
Know who your readers are
The cover gives a blurred impression of people striding, quite appropriate for New Yorkers, whose pace is notoriously fast. Then a description of the book: “You think Donald Trump has been giving New York City a bad name? Wait till you meet this crowd.” Etc., etc. A bio follows, then links to where the book can be obtained. I try to keep the release to one page and end it with ###
Here is a way to meet your readers and find out who they are. When I exhibited at the Rainbow Book Fair in 2012, I had just one book to present: my only gay-themed novel, The Pleasuring of Men.