Sunday, May 31, 2020

464. Two stories and survival.

BROWDERBOOKS

For a lively three-star Reedsy Discovery video review by Jennie Louwes of New Yorkers: A Feisty People Who Will Unsettle, Madden, Amuse and Astonish You, go here.  She loves New York and even briefly sings for you.  This is new for me -- a video review.

As always, for my other books, go here.  

And the eternally promised and eternally delayed website?  It's still in the final final final stages of development, and frankly, a pain in the ass.  Which has nothing to do with the final product, once it's finally final.  But getting there ain't half the fun.


Two Stories

                                   Mr. Frankfurter

Long ago a young woman told me two stories, both short.  She worked as secretary for a man named Frankfurter.  One day a serious letter came, addressed to Mr. Hamburger.  I repeat: a serious letter, not a joke.  Her boss was visibly annoyed.  She thought it hilarious, as did I, when she told me.

                                      Group Therapy

She also was doing group therapy: no therapist, just a bunch of people sharing worries and concerns.  One of the men complained bitterly and  repeatedly about his domineering mother.  Finally one member of the group, exasperated, said to him, "Get rid of her."  Then another said, "Yes, get rid of her."  Then the whole group joined together in a chorus, saying repeatedly, "Get rid of her!  Get rid of her!  Get rid of her!"  And right there, in front of all, he vomited.

Survival                                      

It's what we're all doing now in New York, most of us masked and observing social distancing.  My friends are stir-crazy.  Three now have phoned me for a lengthy conversation, faute de mieux.   
Every week or so I order food from LifeThyme, a health-food store on Sixth Avenue, through a service called Mercato.  It's simple: you see online what the store has to offer, click on the desired items, pay by Paypal or a credit card, and select a delivery time, usually on the following day.  Delivery fee and tip are included in the charge.  I know from experience that not all my chosen items will be available, so I order more than I need.  Though I ask them to phone me if some are unavailable, so we can arrange substitutions, often do not.  But the food always comes, delivered up the four steep flights, and I am glad to get it.  So for residents of New York, I highly recommend Mercato.  And if you don't want a health-food store, lots of other stores are also available.

And laundry?  My laundry is open on Tuesdays and Fridays, and it does do pick-up and delivery.  When I had my laundry done a few days ago, they picked it up circa 10 a.m. and delivered it by mid-afternoon -- unbelievably fast!  I suspect that they're not getting much business these days, which is surprising, to say the least.


File:Coronavirus Sunset (49674100283).jpg
Janine and Jim Eden


One group of New Yorkers who are happy about the empty streets is motorcyclists, since they have a once-in-a-lifetime opportunity to speed down thoroughfares free of traffic and all the problems it can pose.  Some of them enjoy it thoroughly, like one on the Westside Highway who praised the beauty of the Hudson River, with views ranging as far as the George Washington Bridge and the Palisades.  Others admit that it's a guilty pleasure, given the suffering of so many, and also keep in mind that injuries from a motorcycle accident would not rank high in the minds of careworn hospital staff busy with the virus.  And a few bikers are doing public service by bringing protective equipment, food, and other supplies to essential workers.

So it goes: masks, six-foot distancing, phone calls for company, food and laundry delivered, and motorcycles on empty streets.  As I said once before, New Yorkers can survive anything, if they have four essentials: courage, faith, hope, and toilet paper.  Especially toilet paper, as was obvious in the frenzied sales of it during the first panicky phase of the lockdown.


File:Panic sign toilet paper.svg
Inspired by the virus: a panic sign with toilet paper.
The RedBurn, Fry 1989.

One last note:  The Abingdon Square greenmarket still appears on Saturday morning, and yesterday, in addition to my beloved olive bread, blueberry muffin, and cookies, I got two boxes of strawberries and a pound of fresh-picked Brussels sprouts.  And in the park nearby, a rose bush was in full bloom, assaulting the eye with a blast of bright red blossoms.  The virus can't stop nature.


Coming soon:  Americanisms: expressions that mark the speaker as an American, or as someone trying to talk like us.  And why they make the Brits wince and cringe.  

©  2020  Clifford Browder




Friday, May 22, 2020

463. Free? Kill it!

BROWDERBOOKS

My new nonfiction title, New Yorkers: A Feisty People Who Will Unsettle, Madden, Amuse and Astonish You, is still featured on Reedsy Discovery.  The first chapter is available there free, but the book has only four upvotes, needs more.  You will earn the author's undying gratitude if you go there and give the book an upvote.  You don't have to buy it or read the sample, just click on Upvote.  You can buy it there, if you wish, or get the ebook or the print version  from Amazon and Barnes & Noble.  A good read for people homebound in lockdown.   A tip: If you hurry, you may even get the ebook free -- yes, I said free -- from Amazon.  Don't ask me why.  There's some kind of credit available, though I don't know for how long.

My new website will be up and running soon.  The virus slowed it down, but now it's almost finished.

                     FREE?  KILL IT!


Common advice to authors without a large following: to get your new book known online, offer it free.  So I did.  I offered 100 ebook copies of New Yorkers: A Feisty People Who Will Unsettle, Madden, Amuse and Astonish You in a Goodreads giveaway absolutely, totally, and joyously free.  And what did I get?  A batch of lousy reader reviews.  Said one reader: “Don’t waste your time.”  Said another: “Not my cup of tea, I am not the target audience.”  Others were slightly kinder, and one actually praised it in a four-star review.  But the initial overall tone was negative.  Yet this very same book has received a string of positive editorial reviews, “editorial” meaning reviews from professional reviewers, as opposed to casual readers.  So why the divergence?  What gives?


          I don’t mind negative reviews, if I can learn from them, and I learned a useful lesson from these.  With a couple of exceptions, these reviews came from readers who had no special interest in New York and New Yorkers.  So why did they even glance at my book?  Because it was free.  And why were the editorial reviews so positive?  Because those reviewers had an interest in the subject matter that attracted them to the book.  Lesson learned:  Don’t offer free books, except to a targeted audience with an interest in the contents.  Free is okay if offered to that audience, but risks rejection if offered to readers generally.  My motto henceforth:  Free?  Kill it.


File:Helena Rubinstein 2.jpg
Helena Rubinstein
She practiced what she preached.
Even at age 40 or 50, her skin was without a wrinkle.

  Offering something free actually depreciates its value.  Savvy retailers, especially those selling fashion and luxury items, know this and exploit it to the hilt.  Helena Rubinstein (1872-1965) built an international chain of beauty salons whose targeted audience was affluent women concerned with their appearance.  Those women had money and were prepared to spend it, if it gave them what they wanted.  And Helena Rubinstein, whose motto was “beauty is power,” offered them salons where the staff “diagnosed” the patrons’ skin problems and “prescribed” the appropriate treatment.  This gave glamour a scientific look.  Rubinstein was selling the illusion of youth and beauty, and the higher the price of her products and services, the more her customers valued them.  The last thing they wanted was cheap, not to mention free. 


File:Helena Rubinstein, 655 5th Ave. LOC gsc.5a28165.jpg
A patron getting treated at Rubinstein's Fifth Avenue spa.


        “There are no ugly women,” Rubinstein insisted, “only lazy ones.”  So beauty was available to all — well, not quite all — at a price.  And in her seven-story flagship New York City spa, the center of her empire, she added a gym, a restaurant, sumptuous displays of modern art, and classrooms offering instruction in facial care.  Eager for this very special experience that her spa promoted, and for the attention that would be given them  by “experts,” women flocked to it and spent half the day there.  So what if it cost a small fortune?  It was worth it; they paid gladly and would soon come back for more.

 (For more on Rubinstein, see chapter 15 of my nonfiction work, Fascinating New Yorkers: Power Freaks, Mobsters, Liberated Women, Creators, Queers and Crazies, available from Amazon and Barnes & Noble.  Rubinstein was a bit of a power freak, certainly a liberated woman and a creator, but in no way crazy.  Savvy to the crux of her being, she died a billionaire.)

Coming soon:  ???

©  2020  Clifford Browder

Tuesday, May 19, 2020

462. Publisher, Survival, Website, Reedsy


BROWDERBOOKS


                              PUBLISHER

As some of you know already, I have signed a contract with E.L. Marker, an imprint of WiDo Publishing, to publish Forbidden Brownstones, the fifth title in my Metropolis series of novels set in nineteenth-century New York.  This is a hybrid arrangement whereby the author retains full control, like in self-publishing, but gets assistance from an established press in producing and marketing the book.  More of this as work on the book proceeds.

        SURVIVAL, WEBSITE, REEDSY


Survival:  I am fine.  I go out rarely, mostly to get money from the bank, and food from the supermarket.  I can get food delivered by a health food store, and often do.  The Saturday morning greenmarket in Abingdon Square Park still functions, but with social distancing.  My bread stand marks spots at six-foot intervals for its customers to line up, masked; last Saturday the line was so long that I found myself almost in Jersey.  The streets now are strangely quiet; traffic is rare.  I miss my weekly Sunday lunch out in a restaurant, and I miss seeing my friends, but it can't be helped.  I wish everyone well in this trying time.  We New Yorkers -- in fact, we Americans -- are a tough bunch.  As demonstrated recently, to get us through a crisis, we need just four things:
  • Courage.
  • Patience.
  • Faith.
  • Toilet paper.
With these, we can overcome all threats.  But when will this end? Governor Cuomo is relaxing the lockdown upstate, but congested New York will be the last to return to normal, if it ever does.  My planned book release party?  Maybe in late September or early October ... maybe.  At this point, who can be sure of anything?

Website:  I've seen the latest proof, and it is exciting!  It really says New York.  Hopefully, the website will be functioning soon.  Once it is, I'll announce it to all and sundry.

Reedsy:  My new nonfiction title, New Yorkers: A Feisty People Who Will Unsettle, Madden, Amuse and Astonish You, is now live on Reedsy Discovery, where the first chapter is offered as a sample.    Do go there and give me an Upvote.  Lots of Upvotes will get the book more exposure.

Coming soon:  Who knows?  Maybe something on free, and why I won't ever do it again.

©   2020   Clifford Browder